Impressions from our participation at the A+A Show in Duesseldorf

From product innovation to corporate branding across diverse work environments, our presence at this year’s A+A trade fair in Düsseldorf was all about showcasing versatility and vision.

To inspire our clients and demonstrate just how effortless it can be to outfit teams across various professional settings, we introduced a new Matrix Concept. Structured around five distinct themes: Daily Workwear, Logistics, HighVis, Casual Jobwear, and CI-coloured Corporatewear – it offers a clear and creative guide to dressing staff in a way that aligns with both function and brand identity.

Thanks to this system, the overall look remains consistent across departments, while minimum order quantities (MOQs) become easier to achieve. The models themselves are repeated – only the colours and fabrics vary – allowing for versatile use and streamlined production without compromising individuality or style.

The concept was very well received: visitors were particularly impressed by the individual, contemporary designs and the use of functional, high-performance fabrics. The positive feedback confirms that our approach resonates with today’s demands for both practicality and brand expression.